Tag Archives: snarkasm

Snark is not enough: Green Apple Books takes on the Kindle

Planning an overnight layover in San Francisco a few years back, I asked a friend from the Bay Area what the best used bookstore in town was.

Without hesitation, he said, “Green Apple Books.”

Green Apple logSo I went there.  It’s just what you’d expect: the slightly standoffish clerks, the vast selection of Buddhist-themed tomes, the glowing Sherman Alexie recommendations.

I surrendered to that wonderful vertigo every avid reader experiences when there are too many good books to count, not enough time, and not enough money.  I walked out exhilarated with two bulging bags of used paperbacks.

So I was intrigued to see that Green Apple is mounting an anti-Kindle campaign via YouTube.

Their point, evidently, is that a Kindle will get you nowhere in a used bookstore.  Fair enough, and amusingly presented.  (Irony #1: Green Apple using electronic technology to refute the value of e-books.  Irony #2  the Kindle transforming hipster Left Coasters into the fuddy-duddy conservatives of the book world.)

Of course, Green Apple doesn’t mention that the Kindle and other e-readers have the potential to make places such as Green Apple obsolete, the recent brouhaha surrounding Amazon’s 1984-like silent zapping of 1984 notwithstanding.

E-readers have all kinds of issues to work out before that ever happens, needless to say.  But traditional bookstores can’t just void their existence with dollops of meta-snarkasm.  I, for one, hope that Green Apple and others like it find a way to adapt and survive.  But they’re going to have to do it in a world of e-readers.  I don’t know that trading on their hipster appeal is going to be enough to keep them afloat.

The videos here are Parts One and Two a planned series of ten. Stayed tuned to Green Apple’s YouTube channel and their blog for updates.

(Note: this post also appeared at TeleRead.)